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Business Journal Profile:
(WITCHITA, KS) In an unprecedented partnership, the Kansas State High School Activities Association is
joining with a contingency of television stations from across the state to promote high school activities and sports.
The new alliance, negotiated by sports media consultant Stu Swartz, includes KWCH/KSCW (Wichita), KCTV/KSMO (Kansas City),
KTKA (Topeka), and KOAM/KFJK (Pittsburg). This station group will provide coverage of state tournament action in boys football
and boys and girls basketball. Stations will also work with KSHSAA and high school students from across the state to produce and air the games.
In addition, the stations will partner with KSHSAA to create an educational campaign that highlights the educational benefits of programs offered in Kansas schools.
Many of these programs and the students participating in them will be featured in a 30-minute television special that will air in the four television markets and
on their respective websites. Coverage of many games will also be webcast on the newly created GrandStadium.tv.
"On behalf of our member schools, we are excited to undertake this new and exciting endeavor. Not only will it afford participants
the opportunity to compete in front of a television audience, students will be involved behind the camera in filming and producing
the events as well. The educational benefits of this partnership are truly exciting," said Gary Musselman, executive director of KSHSAA.
"It's a first for high school sports and Kansas broadcasting," said Joan Barrett, president and general manager of KWCH/KSCW. "We are
excited about expanding the coverage of high school sports and extracurricular activities with our partners in Topeka, Kansas City and Pittsburg."
"The students and parents are the winners - as they will receive statewide coverage of their efforts," added Kathy Mohn, general manager of KTKA.
KSHSAA is also working on plans to offer the tournament games on a pay-per-view basis through its television partner websites and GrandStadium.tv
after the initial broadcasts.