Stu Swartz has over thirty years of experience as a manager and
consultant in the broadcasting industry. He has successfully managed
people, projects and budgets while dramatically growing revenues, cash
flow and the value of the stations he managed. Swartz's experience in
achieving success as a top executive at an independent station as well
as at a station owned by one of the nation's largest broadcasting
groups gives him a unique perspective through which to acquire, advise
and improve stations.
Swartz started his career in advertising and promotion at KMSP
Television in Minneapolis, Minnesota, the nation's 15th largest media
market. After two years he moved to sales and was eventually promoted
to Sales Manager. After ten years in sales, he became Station Manager
and then General Manager for KMSP, which was then a small ABC
affiliate. When ABC dropped KMSP as an affiliate, critics predicted
the end of the station. However, due to Swartz's leadership and
ability to manage during change, KMSP became the #1 independent
station in the country, jumping from the number four revenue-producing
station in the market to number two, outpacing all but one network
affiliate. Swartz has consistently run an extremely lean
organization. Yet, he takes great pride in the fact that during his
years as General Manager there was very little turnover in direct
Swartz's accomplishments at KMSP resulted in additional responsibility
within Chris-Craft and the broadcasting industry at large. As Vice
President of United Television (a Chris-Craft subsidiary), Swartz was
given oversight of Chris-Craft's newly acquired station in Orlando,
and began supervising sales strategy and non-traditional revenue
development for all ten Chris-Craft stations. His non-traditional
revenue activities, which included profitably harnessing the Internet,
resulted in $9 million in profit in 2001 for the group. Swartz's
achievements and deep industry relationships have elevated him to a
leadership position within the broadcasting industry. He served on
the board of ALTV (an organization representing hundreds of television
stations and each of the major movie studios) for ten years, and was
the Chairman from 1991 to 2001. In this capacity he supervised and
participated in lobbying efforts in Washington, DC on behalf of
television broadcasters. Additionally, Swartz served on the original
Board of Governors for the Fox Television Network during KMSP's brief
affiliation with the upstart network.
By any measure, Swartz has achieved industry-leading performance in
the stations he has run. KMSP was ranked the #1 independent station
(share of audience) in the United States eight out of ten years. At
KMSP, Swartz grew broadcast cash flow from under $5 million to over
$18 million while the competition in the market increased from four
stations to eight. He bolstered margins from 29% to a high of 43%
while he expanded news, and its commensurate investments, from 30
minutes to five hours. The quality of the news grew from an
acknowledged also-ran, to an award-winning product capturing Emmys and
AP awards over stations from Minneapolis, Chicago and Milwaukee. The
value of KMSP under Swartz's watch grew from approximately $40 million
to $360 million upon its sales. In one year of supervising the
Orlando station, broadcast cash flow increased by 110%.
With a long history of superior financial performance, managerial
expertise and over 30 years of deep relations in the station, studio
and advertising communities, Stu Swartz stands among the broadcasting
industry's very best leaders.
Today, Swartz works as a Television and Radio industry consultant
focusing on sports contract negotiations, station management
(including operational improvements, programming, and new
business/sales initiatives), and station valuations.
Consulting Engagements Include:
• Securing a five-year broadcast contract for the Minnesota Wild of
the NHL resulting in net cash flow of hundreds of thousands of dollars
per year. Swartz also advises the Wild on improving media sales
• Negotiating the largest high school sports television contract in
the United States on behalf of the Minnesota State High School League.
• Representing the Massachusetts State High School League in its
television broadcast negotiations.
• General broadcast consulting to the Seattle Seahawks of the NFL.
• Advising Hubbard Broadcasting (KSTP/KSTC-TV) on sales, operations
and programming ventures.
• Analyzing operations and valuation work for network affiliate TV
station/newspaper company in Idaho.
• Expert witness on behalf of multi-billion dollar international