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Business Journal Profile:
Sports Negotiator

Stu Swartz, president of Swartz Sports Media Consulting, has finalized a ten-year contract with Hubbard Broadcasting that guarantees the Minnesota State High School League approximately $20.3 million in cash and promotion for their organization’s annual boys’ hockey program. The agreement is considered to be the largest ever negotiated for a high school league in the United States.

“Needless to say, we’re thrilled,” remarked MSHSL executive director, Dave Stead. “This new partnership represents a significant improvement over prior agreements and it never would have happened without Stu.” According to Stead, future media coverage of the league’s annual three-day tournament is projected to be more than three times that of previous years.

The new contract, including combined coverage on KSTP (Ch 5) and KSTC (Ch 45), will begin with the 2005-06 season and will continue through the spring of 2016. winter tournament series.

Prior to establishing his sports media firm, Swartz was engaged in top management positions with a variety of broadcast media and Stead sites that experience as a key element in negotiating the new agreement. “Stu not only understands the needs and our industry, but the needs of our media partners, too“ said Stead. “He’s a two-way player who knows how to work both sides of the table, and that creates a real ‘win-win’ environment for everyone.”

In addition to negotiating its overall media partnership, Swartz will also assist the MSHSL in developing its sponsorship programs and marketing its advertising opportunities.


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