Swartz Delivers $7.5 Million, And More, For Extension of MSHSL TV Contract
Swartz Tames Media For Wild
Swartz Inks Largest High School Deal in History
Swartz Scores for KSHSAA
Three New States in League with Swartz
Seahawks Flying With Swartz
Business Journal Profile:
Hot on the heels of its groundbreaking negotiations on behalf of the Minnesota
State High School League, Stu Swartz Sports Media Consulting has been retained by
The Massachusetts Intercollegiate Athletic Association (MIAA), the New Hampshire
Interscholastic Athletic Association (NHIAA), and the Kansas State High School
Activities Association (KSHSAA). All three organizations govern and promote amateur
athletics at the high school or collegiate level.
The Massachusetts Intercollegiate Athletic Association (MIAA) has already secured a
new, three-year agreement with CN8/Comcast Cable Television to broadcast its annual
hockey tournament, and a three-year agreement with Kraft Productions (a subsidiary
of the New England Patriots) to broadcast the finals of the its annual football
tournament. Based on special consultation with Stu Swartz, the football contract
not only includes free use of the Patriotsı Gillette Stadium, but also represents
the first time in ten years the MIAA has received payment for the broadcast rights
to its tournaments.
"Based on the work he did with the Minnesota State High School League, we thought Stu
would be a real asset in helping us make things happen," said MIAA Executive Director,
Richard Neal. "This new deal is tangible proof that we were right."
Although the relationship with the New Hampshire Interscholastic Athletic Association
is still young, Swartz has already helped the NHIAA negotiate a three-year contract
with CN8/Comcast Cable Television governing the broadcast of the Associationıs
annual football championship series.
Initial efforts by the agency on behalf of the Kansas State High School Activities
Association focus largely on a media awareness campaign, but may also include special
consultation regarding market strategy, event sponsorship, strategic partnerships and media sales.