Does the age of digital television provide any special opportunities for sports entities?

– Vice Chairman of a NHL Team

Once industry implementation and consumer adoption of HDTV is complete, television stations will have the ability to “split” their broadcasting bands into different channels – which could provide sports partners with the opportunity to create their own sports channels. The FCC is presently studying the potential of creating must- carry guidelines for all of the sub-channels a television station would create. Of course, major league sports could certainly put pressure on the cable stations in the event that must-carry is allowed, and there is also a potential for creating dual revenue streams for sports teams similar to those from local sports channels throughout the United States. But it would take the cooperation of additional sports entities in the marketplace to make this an extremely powerful industry.



What's the key to negotiating great media rights contracts?

Does the digital age provide special opportunities for sports entities?

Why do broadcasters say sports teams are just “renting an audience?”

How do DVRs effect sports viewing and its advertisers?

How will the growth of HDTV effect sports coverage?

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