Does the age of digital television provide any special opportunities for sports entities?
– Vice Chairman of a NHL Team
Once industry implementation and consumer adoption of HDTV is complete,
television stations will have the ability to “split” their broadcasting bands into different
channels – which could provide sports partners with the opportunity to create their
own sports channels. The FCC is presently studying the potential of creating must-
carry guidelines for all of the sub-channels a television station would create. Of
course, major league sports could certainly put pressure on the cable stations in the
event that must-carry is allowed, and there is also a potential for creating dual
revenue streams for sports teams similar to those from local sports channels
throughout the United States. But it would take the cooperation of additional sports
entities in the marketplace to make this an extremely powerful industry.
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